Hugo Boss CFO Yves Mueller on 1Q Earnings, Online Recovery, In-Store Sales

The transcript discusses the business momentum of a company, highlighting sales performance in Europe and China, and the growth of online sales. It addresses the stability of the store network with a focus on Asia, particularly China, and the strategic shift towards digitalization. The transition to a new CEO is expected to bring changes in fashion trends, blurring the lines between casual and formal wear. The Chinese market is emphasized for its high margins and consumer preferences. Shareholders support the strategic directions focusing on China, online growth, and casual wear.

What was the percentage increase in online sales for the company?

• 72%

• 23%

• 50%

• 30%

Where does the company plan to focus its store expansion?

• Europe

• North America

• Asia, especially China

• South America

What is the expected digital sales rate for the company in the coming years?

• 23%

• 15%

• 50%

• 30%

What is one of the main goals for the new CEO, Daniel Reader?

• Enhance the fusion of casual and formal wear

• Reduce online presence

• Increase store closures

• Focus solely on formal wear

What type of products do Chinese consumers prefer according to the company?

• Low-cost items

• High-quality products and logo-centric items

• Only casual wear

• Only formal wear

What strategic direction is the company focusing on to satisfy shareholders?

• Decreasing online sales

• Expanding only in Europe

• Focusing on casual wear and digitalization

• Reducing digitalization

What is the company's confidence level for the second half of the year based on?

• Decreased online sales

• Continued lockdowns

• Quick recovery in areas where lockdowns are lifted

• Increased store closures