Facebook Ads Tutorial 2022: NEW Ads Manager Walk Through

This video provides a comprehensive walkthrough of the Facebook Ads Manager interface, guiding users through navigation, campaign structure, and ad management. It covers creating and managing ads, customizing data columns, and utilizing the Event Manager and Audiences for targeted advertising. The tutorial aims to simplify the process of using Facebook Ads Manager, making it accessible and less overwhelming for users.

What is the first step to access Facebook Ads Manager?

• Download the Facebook Ads app

• Create a Business Manager account

• Visit facebook.com/ads

• Log into your personal Facebook account

In the Ads Manager, what is the relationship between campaigns, ad sets, and ads?

• Ad sets contain campaigns, which contain ads

• Campaigns contain ads, which contain ad sets

• Ads contain ad sets, which contain campaigns

• Campaigns contain ad sets, which contain ads

Where can you find the option to add billing information in the Ads Manager?

• Under the 'Create' button

• Under 'Ad Sets'

• In the 'Campaigns' tab

• In the 'Business Settings' section

What is the purpose of the Event Manager in Facebook Ads Manager?

• To create new ad campaigns

• To design ad creatives

• To manage billing and payments

• To house the Facebook Pixel and manage events

How can you customize the data columns in Ads Manager to match your customer flow?

• By changing settings in the 'Ad Sets' tab

• By editing the 'Campaigns' tab

• By accessing the 'Columns' section and customizing headers

• By using the 'Create' button

What feature allows you to filter ads by specific names or metrics in Ads Manager?

• The 'Create' button

• The 'Search Bar'

• The 'Campaigns' tab

• The 'Ad Sets' tab

Which section in Ads Manager allows you to create custom audiences from your website data?

• Campaigns

• Ad Sets

• Audiences

• Billing