Microsoft Needs Activision to Expand on Mobile: Spencer

Microsoft Needs Activision to Expand on Mobile: Spencer

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Xbox's interest in Activision Blizzard, focusing on mobile gaming capabilities. It highlights the challenges faced in gaining regulatory approval from the CMA and European Commission. The discussion also covers Xbox's strategies for expanding its presence in the mobile gaming market, emphasizing the need to compete with major players like Apple and Google.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Xbox particularly interested in acquiring Activision Blizzard?

To leverage Activision's mobile gaming expertise

To gain access to Activision's PC games

To enhance its console gaming capabilities

To acquire Activision's VR technology

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main regulatory body Xbox is trying to convince for approval?

World Trade Organization

Competition and Markets Authority

Federal Trade Commission

European Commission

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many markets globally has Xbox received approval in, according to the transcript?

Over 50 markets

Over 40 markets

Over 30 markets

Over 20 markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the challenges Xbox faces in the mobile gaming market?

Lack of game developers

High production costs

Dominance of Apple and Google

Limited user base

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is Xbox considering to increase its presence in mobile gaming?

Developing VR games

Building internally and considering acquisitions

Focusing solely on console games

Partnering with Sony