Social Proof: Recruiting Support for Your Verbal Persuasion

The video discusses the concept of social proof, a psychological phenomenon where people rely on the actions and opinions of others to form their own beliefs. It outlines eight methods to invoke social proof, such as using reported opinions, case studies, and statistics. The video also warns about the potential pitfalls of relying on authority and common knowledge, as these can be weak forms of argument. The importance of using credible sources and being cautious with certain types of social proof is emphasized.

What is the term used by psychologists to describe the influence of others' support on your argument?

• Social Proof

• Peer Pressure

• Groupthink

• Collective Influence

Which method of social proof involves using stories or examples to support an argument?

• Case Studies

• Formal Uses

• Reported Actions

• Weight of Numbers

Which method of social proof involves citing statistics to support your argument?

• Reported Opinions

• Weight of Numbers

• Formal Uses

• Common Knowledge

What is a potential risk when using authority as a form of social proof?

• It is the most reliable form of proof

• It can make your argument too strong

• It always leads to a critical inquiry

• It may suggest a lack of personal confidence

What is a common issue with using common knowledge as a form of social proof?

• It is rarely questioned

• It is always factual

• It can lead to a deeply critical inquiry

• It is the strongest form of argument