3 Horizons of Growth

The video introduces the Three Horizon Strategy developed by Steve Cooley at Mackenzie Consulting, which helps managers align short, medium, and long-term innovation plans. The strategy is visually depicted with time and value axes, identifying three horizons: defending the core business, building momentum for innovation, and creating future opportunities. Each horizon focuses on different aspects of value creation, from maintaining current business models to exploring new market needs and visionary approaches.

Who developed the Three Horizon Strategy?

• Clayton Christensen

• John Mackenzie

• Steve Cooley

• Michael Porter

What is the primary focus of the first horizon in the Three Horizon Strategy?

• Defending the existing core business model

• Creating new business opportunities

• Identifying emerging markets

• Developing visionary products

In the second horizon, what is the main goal for businesses?

• To focus solely on short-term gains

• To create products that meet unrecognized needs

• To innovate and identify new business opportunities

• To maintain current market share

What characterizes the third horizon in the Three Horizon Strategy?

• Defending the current business model

• Building momentum towards innovation

• Creating visionary products that generate new needs

• Focusing on short-term profitability

Which horizon involves creating products that address needs not yet recognized by the market?

• Third Horizon

• Second Horizon

• First Horizon

• None of the above