Bass Diffusion Model

The Bass diffusion model, developed by Frank Bass in 1969, extends the diffusion of innovations theory by examining how new technologies are adopted in society. It identifies two adopter types: innovators and imitators, each with a coefficient to estimate adoption speed and consistency. The model reveals a consistent S-shaped adoption curve, unaffected by managerial decisions, making it useful for predicting technology diffusion, such as social media, in new populations.

Who created the bass diffusion model and in what year?

What are the two types of adopters identified in the bass diffusion model?

How does the bass diffusion model estimate the adoption of new technologies?

What does the S shape adoption curve represent in the context of the bass diffusion model?

In what ways has the bass diffusion model been useful in predicting technology diffusion?