Fujifilm: From Photography to Diverse Innovation

Under Shigetaka Komori's leadership, Fujifilm transformed from a film company to a diverse enterprise, producing cosmetics, healthcare products, and more. Despite the decline of photo film, Fujifilm maintained its commitment to the printed image, notably through the revival of the INSTAX camera. The company also played a significant role in disaster recovery efforts in Japan. Unlike Kodak, which failed to adapt and went bankrupt, Fujifilm successfully diversified and innovated, expanding into pharmaceuticals and other fields. Fujifilm's focus on innovation ensures its continued success in a rapidly changing technological landscape.

How has Fujifilm's approach to the printed image changed over the years?

What strategies did Fujifilm implement to diversify its business?

What innovations is Fujifilm currently developing in the pharmaceutical field?

What does the future look like for Fujifilm according to the text?