米マクドナルド:CEO交代後の経営課題

米マクドナルド:CEO交代後の経営課題

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the factors contributing to a company's growth, such as menu simplification, refranchising, and technology investments like kiosks and mobile ordering. It highlights the increase in average check prices due to delivery and group orders. The role of leadership in driving future strategies, particularly in technology and drive-through innovations, is also explored.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What technology investments has the company made to enhance customer experience?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can McDonald's redefine the drive-through experience?

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