McDonald’s Kiosks Satisfy Millennial Appetites

McDonald’s Kiosks Satisfy Millennial Appetites

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses McDonald's strategic focus on operations, including organizational changes and menu updates like all-day breakfast. It questions whether these efforts have exhausted easy growth opportunities and highlights the importance of technology, such as kiosks and mobile apps, to sustain sales. The use of kiosks is seen as beneficial, especially for millennials, as it enhances customer experience and increases average check sizes.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways have the organizational structure and operations been described as aggressive?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns are raised about the future sales performance?

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