VOICED: Egyptian firm marches to a new beat to boost morale

The video discusses a Cairo-based investment firm's unique approach to boosting employee morale through African drumming sessions. These sessions aim to alleviate stress and improve workplace relationships. The technique, developed by Juliano Dell through her company Jet, has been adopted by multinationals like Pepsi and Nestle. Despite economic challenges, the firm believes in the power of experiential learning and team building to enhance productivity and positivity.

What was the intention behind starting the company mentioned in the text?

In what way does the drumming technique aim to improve workplace dynamics?