Uber Could Miss a Turn on Driving Customer Trust

Uber Could Miss a Turn on Driving Customer Trust

Assessment

Interactive Video

Business

University

Hard

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The video discusses Uber's ethical challenges, including an executive's controversial comments about investigating journalists. It highlights Uber's mission to transform transportation, emphasizing the need for public trust. The conversation explores the balance between being a disruptive technology and addressing ethical concerns. Uber's efforts to improve its image and accept regulation are noted, alongside the belief that disruption alone can lead to success.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes have been observed in Uber's image after hiring David Plouffe?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the text suggest that Uber's executives view disruption?

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