What is a Brand? Brands and Branding

The video explores the concept of branding, tracing its origins from livestock branding to modern corporate branding. It highlights the role of James Walter Thompson in shaping advertising and brand management. The video discusses brand perception, brand awareness, and brand equity, emphasizing their importance in consumer behavior and market leadership. It differentiates between brand loyalty and customer loyalty and warns of the potential risks associated with strong branding.

How did the concept of branding evolve from the 19th century to modern times?

What is the definition of a brand according to the text?

How did J. Walter Thompson contribute to modern branding?

What role does customer perception play in branding?

In what ways can branding distinguish a company from its competitors?

What are some elements that branding uses to influence customer perception?

What is the significance of brand awareness?

What are some factors that contribute to brand equity?

How does brand loyalty differ from customer loyalty?

What are the potential downsides of effective branding?