Ford's Galhotra Says Lincoln Helps Boost Sales in China

The transcript discusses the significance of the Lincoln brand for Ford Motor Company, highlighting its role in the luxury market in the US and its rapid growth in China. Lincoln is an iconic American brand that has been around for over 100 years, serving as Ford's presence in the luxury automotive market. The brand was launched in China in 2015, and by 2017, sales had increased significantly. The discussion also touches on the potential for Lincoln to sell more units in China than in the US in the future, although no specific timeline is provided.

Why is Lincoln considered an important brand for Ford Motor Company?

What milestones has Lincoln achieved in China since its launch?

How does the luxury market contribute to Ford's overall business strategy?

What growth expectations does Ford have for Lincoln in the Chinese market?

In what ways does the growth of the Chinese market impact Ford's sales strategy?