VOICED : Cassette tapes fast forward to new following in SE Asia

The video discusses the resurgence of cassettes in the music industry, particularly in Kuala Lumpur. Cassettes are popular due to their affordability and nostalgic appeal, serving as a crucial medium for underground bands. The Malaysian band Bittersweet exemplifies this trend by releasing music exclusively on cassette, leveraging its collectible nature and low production costs to reach fans. Despite the digital age, cassettes remain a vital part of the music scene.

How do cassettes compare to CDs and vinyl in terms of affordability for consumers in the region?

What is the significance of International Cassette Store Day for bands releasing music?

What are some reasons for the popularity of cassettes in the underground music scene?

What strategies do bands use when releasing music on cassette to gain recognition?

In what ways do cassettes serve as a collectible item for fans?