2009 MacTaggart Lecture in Edinburgh by James Murdoch

The speaker reflects on their role in the media industry, emphasizing the need to focus on the present digital landscape rather than a future transformation. They argue that the industry is already digital, but current attitudes and business models are outdated, leading to missed opportunities. The speaker calls for urgent changes to embrace digital realities, which will benefit consumers and society.

What urgent choices does the speaker believe the media industry needs to make?

How does the speaker view the relationship between digital transformation and the current media consumption?