Facebook Benefiting From Covid Storm, Emarketer Analyst Says

Facebook Benefiting From Covid Storm, Emarketer Analyst Says

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Facebook's growth during the pandemic, highlighting its increased ad revenue and user gains. It addresses challenges posed by Apple's iOS changes, which limit ad tracking, and Facebook's efforts to counter these with new ad products and e-commerce offerings. The video also explores post-lockdown usage trends, noting a decline in daily active users in some regions but continued growth in others. Finally, it examines Facebook's brand reputation issues and competition with TikTok, emphasizing the company's attempts to improve user experience and engagement.

Read more

7 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did the pandemic have on Facebook's ad revenue in 2020?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the headwinds that Facebook is facing according to the text?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Facebook adapting to changes in ad tracking capabilities due to Apple's updates?

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Facebook's user growth been affected in the US and Canada?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Instagram performing in terms of user growth?

Evaluate responses using AI:

OFF

6.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Facebook face from competitors like TikTok?

Evaluate responses using AI:

OFF

7.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is Facebook implementing to improve its brand reputation?

Evaluate responses using AI:

OFF