Ferrari Said to Plan a Four-Seat Utility Vehicle

The video discusses Ferrari's strategic plans under Sergio Moscona, aiming to reach €1 billion in profits and enter a new era without losing exclusivity. Ferrari plans to expand its market by targeting new wealthy customers, especially in China, with a Ferrari utility vehicle (FUV) that maintains the brand's DNA. The company is cautious of brand dilution and is innovating to avoid making a traditional SUV. Future plans include a five-year strategy to double profits, increase production beyond 10,000 cars annually, and introduce more hybrid vehicles to attract customers interested in electric cars like Tesla.

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