Morrisons Plan Fight Back After 176 Million Loss

Morrisons is struggling with declining sales and losing customers. To compete, they plan to introduce a loyalty card and expand their online business, which started late compared to competitors. They aim to invest £300 million annually to cut prices and attract customers. Despite these efforts, some customers remain unconvinced. Retail experts highlight the need for innovation, especially in convenience and store experience. Morrisons hopes that significant price cuts will help them regain market share in a competitive supermarket landscape.

What is the significance of introducing a loyalty card for Morrisons?

What are the experts suggesting Morrisons needs to do to improve its market position?