CLEAN : Cameroon baker's sweet potato flour softens blow of global wheat price hike

Marcel Ganter, a baker in Yaounde, uses local ingredients like sweet potato, cassava, and corn to make bread. Due to the Ukraine conflict, demand for his bread has surged as global wheat prices rise. In Cameroon, bread prices have increased, causing public discontent. Ganter's bread is favored for its nutritional value and taste, despite being priced similarly to others. Although he can produce bread cheaply, regulations prevent him from selling at lower prices, resulting in higher profits.

Why do more customers prefer Ganter's bread over traditional bread?

What are the pricing challenges faced by Gunters baguettes?