MLIV Pulse: Who Wins the Twitter v Threads Fight?

Meta aims to convert one in four Instagram users to make Threads as big as Twitter by year-end. Currently, Threads is a positive platform without trolls. The key question is how much resources Meta will invest in Threads and whether it's a moonshot project. Twitter has missed many opportunities recently, making it hard to replicate its success, even with a large user base.

What is Meta's target for Threads by the end of the year?

• To surpass Facebook in user numbers

• To make Threads as big as Twitter globally

• To launch a new feature every month

• To become the most downloaded app

What is the current perception of Threads compared to other platforms?

• It is seen as a negative space

• It is considered boring

• It is viewed as a fun and positive platform

• It is known for having many trolls

What is a key question regarding Meta's approach to Threads?

• How much resources will they invest?

• How will they handle user data?

• How many new features will they add?

• How much will they charge for subscriptions?

What has Twitter struggled with in recent months?

• Improving its interface

• Launching new features

• Maintaining its user base

• Squandering opportunities

What makes it difficult to replicate Twitter's success?

• Even with users, it's hard to copy

• Lack of funding

• Complex algorithms

• Limited market reach