Beyond Burgers: The Tech Behind Plant-Based Meat

The video discusses the development of plant-based meat, focusing on its composition from pea protein and the process of mimicking meat flavors using plant molecules. The company's mission is to create sustainable meat alternatives by improving efficiency and reducing reliance on animal-based production. The product is continuously improved based on consumer feedback, with a focus on replicating traditional meat experiences. The company is expanding its market presence, with successful partnerships like Whole Foods and plans to explore opportunities in Asia.

What is the company's mission regarding meat consumption?

What challenges does the company face in the market according to the text?