This Veggie Burger Is So Close to Meat It Bleeds

The video explores the creation of plant-based meat by Impossible Foods, led by Pat Brown. It highlights the environmental impact of traditional meat production and the innovative approach of using plants to replicate meat's taste and texture. The discovery of heme, a key compound in meat flavor, is discussed, along with the development of the Impossible Burger. The video concludes with the company's future goals for sustainability and market expansion.

What are some plant sources that can be used to recreate the flavor of meat?

How does the Impossible Burger compare to traditional meat in terms of taste and texture?

What are the future goals of Impossible Foods regarding the pricing and sustainability of their products?