Moonves Explains How CBS Broke NBC's Hold on Thursdays

The transcript discusses CBS's rise to success with hit shows like Everybody Loves Raymond, CSI, and Survivor, highlighting the initial skepticism about Survivor and its eventual success. It also covers the evolution of television ratings, the importance of demographics, and the value of older audiences in advertising, particularly in the context of pharmaceutical ads.

What was the batting average of the speaker's show pitches?

What demographic did the speaker mention as being overlooked in television ratings?