Moonves Explains How CBS Broke NBC's Hold on Thursdays

The transcript discusses CBS's rise to success with hit shows like Everybody Loves Raymond, CSI, and Survivor, highlighting the initial skepticism about Survivor and its eventual success. It also covers the evolution of television ratings, the importance of demographics, and the value of older audiences in advertising, particularly in the context of pharmaceutical ads.

Which show marked the beginning of CBS's rise in ratings?

• Seinfeld

• The Office

• Everybody Loves Raymond

• Friends

What was the initial reaction to the concept of 'Survivor'?

• It was immediately accepted as a great idea.

• It was seen as a typical CBS show.

• It was considered a brilliant concept.

• It was thought to be a ridiculous idea.

Who played a significant role in the success of 'Survivor'?

• Jeff Probst

• Mark Burnett

• David Letterman

• Les Moonves

What has changed in the way TV ratings are measured?

• They now only consider live viewership.

• They focus solely on online ratings.

• They include DVR and online viewership.

• They ignore older demographics.

Which age group was traditionally considered most important for TV ratings?

• 30 to 45

• 50 to 65

• 60 and above

• 18 to 49