Moment-Based Marketing Will Redefine Brands: Kumar

The video discusses the growth trends in the APAC region, highlighting the strong performance of India and Indonesia. It predicts digital media will overtake TV by 2019, with significant growth in social, video, and mobile marketing. The post-digital era is characterized by the blurring lines between digital and traditional media, emphasizing moment-based marketing over segmentation. The market is expanding, offering opportunities for both digital and traditional players.

What is the significance of segmentation in modern marketing according to the text?

How is moment-based marketing expected to redefine brand building?

Is the overall market pie getting bigger or just changing in size according to the discussion?