Shiseido Asia President Charrier on Growth, e-Commerce

The video discusses a company's strategic growth over three years, highlighting a 15% global increase and 12% in Asia. It covers the acquisition of various brands to diversify its portfolio and focus on booming categories like makeup in Asia. Despite challenges like a $600 million write-down, the company is optimistic about reviving certain brands. Manufacturing expansion in Japan is driven by high demand. The digital strategy emphasizes adapting to online shopping trends, with plans to triple e-commerce contributions in three years.

What evidence is provided to show that the company is on track with its growth strategy?

How does the company plan to diversify its brand portfolio?

What are the reasons behind the acquisition of Lamiaceae?

What challenges did the company face with Bear Essentials, and what is their plan moving forward?

How is the company adapting to the changes in digital commerce?