How CMOs Can Build Strong Relationships with the C-Suite

The video discusses the alignment between MasterCard's CEO and CMO, emphasizing the importance of marketing in business growth and brand differentiation. It explores the challenges and value of marketing, the role of purpose-driven marketing, and the integration of data and technology. The video also highlights MasterCard's commitment to sustainability and ESG goals, showcasing their initiatives and the importance of authentic purpose in marketing.

How does MasterCard ensure that its marketing strategies align with its business goals?

What is the role of marketing in communicating MasterCard's values?

What challenges does MasterCard face in the current marketing landscape?

How does MasterCard leverage data and technology in its marketing efforts?