What is Brand Management? The Role of a Brand Manager.

The video tutorial explains brand management as a continuous process aimed at enhancing brand perception, loyalty, and equity. It covers aligning brand identity with products, communication, and events, and outlines the brand management process, including defining vision, values, and visual identity. The tutorial emphasizes the importance of consistent brand use and living the brand values in every interaction.

What is the primary intent of brand management?

List the key steps involved in the brand management process.

What role do employee behaviors play in brand management?

How can a company ensure that its brand identity is consistently represented?

Explain the importance of aligning company attitudes with brand values.