What is Levi's strategy to become a wider brand beyond blue jeans?
Levi Strauss CEO on IPO, Brexit and Relaunching the Business
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The transcript discusses Levi's IPO and its strategy to become a lifestyle brand. It highlights growth in the women's business and the impact of athleisure on denim. Challenges such as market uncertainties and tariffs are addressed, along with Levi's potential in China. The family control of Levi's is explained as a long-term investment strategy.
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7 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
How has Levi's women's business performed since its relaunch in 2015?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
What challenges does Levi's face in the US wholesale market?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
What impact do tariffs have on Levi's business, particularly in relation to China?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
How does Levi's plan to address the slowdown in the Chinese market?
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
What principles guide Levi's operations and investor relations?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
In what ways does Levi's aim to attract long-term investors?
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