User Growth Is Key Problem for Twitter, Macquarie Analyst Schachter Says

The video discusses Twitter's recent account purges and their impact on user metrics, highlighting a decline in monthly active users. Despite this, Twitter's earnings and daily active user growth have shown positive trends. The platform faces challenges in attracting new users, even with high-profile figures like President Trump using it. Long-term benefits of focusing on security are noted, with potential improvements in advertiser trust and regulatory standing. Twitter's growth is increasingly reliant on international markets, positioning it as a niche platform compared to giants like Facebook.

What impact have account purges had on Twitter's user growth?

How has Twitter's focus on security and health affected its short-term metrics?

What are some of the bright spots mentioned in Twitter's earnings results?

How does the presence of high-profile users like President Trump affect Twitter's user engagement?

What challenges does Twitter face in attracting new users?

In what ways is Twitter's revenue growth dependent on international markets?

What strategies is Twitter employing to reach a broader audience?