User Growth Is Key Problem for Twitter, Macquarie Analyst Schachter Says

The video discusses Twitter's recent account purges and their impact on user metrics, highlighting a decline in monthly active users. Despite this, Twitter's earnings and daily active user growth have shown positive trends. The platform faces challenges in attracting new users, even with high-profile figures like President Trump using it. Long-term benefits of focusing on security are noted, with potential improvements in advertiser trust and regulatory standing. Twitter's growth is increasingly reliant on international markets, positioning it as a niche platform compared to giants like Facebook.

What impact have account purges had on Twitter's user growth?

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How has Twitter's focus on security and health affected its short-term metrics?

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What are some of the bright spots mentioned in Twitter's earnings results?

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How does the presence of high-profile users like President Trump affect Twitter's user engagement?

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What challenges does Twitter face in attracting new users?

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In what ways is Twitter's revenue growth dependent on international markets?

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What strategies is Twitter employing to reach a broader audience?

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