Facebook's Bright Spot: Instagram

Facebook's Bright Spot: Instagram

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Facebook's ongoing challenges, including privacy issues and slowing user growth, particularly in North America. Despite these challenges, Instagram emerges as a beacon of hope with its significant growth and user engagement. Instagram's valuation has soared, and it attracts younger users in new markets. The introduction of IGTV allows for long-form video content, enhancing its appeal to influencers and celebrities. The video suggests that while Instagram once relied on Facebook, the roles may now be reversing, with Facebook depending on Instagram for future growth.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new features has Instagram introduced to enhance user experience?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways might Facebook depend on Instagram for its future growth?

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