Having Great Shows Is No Longer Enough: Beaton

The transcript discusses the rapid technological convergence of digital platforms with broadcast television, focusing on Viacom's strategies. It highlights the success of 'Dora and Friends' and the influence of preschool viewers on platform availability. Viacom's acquisition of Channel 5 and its focus on comedy and kids programming are also covered. The strategy of using webosodes to grow shows before broadcasting is explained.

What is the significance of the convergence of web, online, and digital platforms with broadcast television?

How have preschool viewers influenced content consumption across different platforms?

What strategies are being employed to maximize value from acquisitions like Channel 5 UK?

In what ways has Viacom become a significant home for growing talent in comedy?

How does the approach to webosodes differ from traditional broadcasting methods?