What’s Behind Adidas’s Profit Growth?

The video discusses the positive profit outlook for a company with a new CEO, despite economic uncertainties like Brexit. It highlights unusual consumer spending trends and brand competition among Nike, Adidas, and Reebok. The video also explores consumer behavior, noting that lower energy costs have not led to increased spending, as consumers focus on debt reduction and savings post-financial crisis.

What role does collaboration with celebrities, like Kanye West, play in brand momentum?

Discuss the implications of lower energy costs on consumer spending as mentioned in the text.