Creating Advocacy: Going Above and Beyond to Grow Your Business

The video discusses the concept of advocacy in business, emphasizing the importance of creating customers who advocate for your business without being paid. It highlights the need to exceed customer expectations and adapt strategies based on industry differences. The video also stresses the importance of communicating business goals to leverage advocacy for exponential growth.

Why is it important to explain your business growth goals to your advocates?

In what ways can raving fans help a business grow?