How NYC Ballet Turned a Profit and Captured a Beatle

The video discusses the challenges faced by cultural organizations due to increased competition and changing consumption patterns. It highlights initiatives to attract new audiences, particularly the young, through collaborations with visual artists and affordable performances. A notable collaboration with Paul McCartney for a ballet score is mentioned, which helped reach new audiences. The video also covers innovative gala events, including a fashion gala, to expand audience reach and sustain profitability.

What were the main obstacles identified that caused the deficit?

How has the consumption of culture changed over the last couple of decades?

What initiatives were implemented to attract new and young audiences?

Describe the collaboration between the New York City Ballet and Paul McCartney.

What is the purpose of the fashion gala event mentioned in the text?