Google's Ad Crisis Expands Beyond the U.K.

Google's Ad Crisis Expands Beyond the U.K.

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the growing concerns around YouTube ads, particularly in the context of political sensitivity and the advertising industry's demands for more control and standards. It highlights the impact on Alphabet's stock and Google's business, focusing on brand safety issues. The discussion also covers Google's advertising sectors, emphasizing the importance of search and video advertising. Finally, it addresses market reactions and the limited alternatives for advertisers, with Google remaining a dominant player.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the political climate influenced advertisers' decisions regarding platforms like YouTube?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors have contributed to the growing concern about brand safety in advertising?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of advertisers pulling their ads from YouTube for Google's business?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways might the current situation affect the conversation between advertisers and Google?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the display ad business in relation to Google's overall revenue?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How do analysts perceive the potential impact of the current advertising crisis on Google's revenue?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

Why might advertisers feel limited in their options when considering alternatives to Google?

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