The video discusses the advantages of using chat bots in e-commerce, focusing on personalized service, real-time interaction, and feedback collection. It highlights how chat bots can identify customer preferences, solve product issues, and provide valuable analytics. Additionally, the video emphasizes the role of storytelling in improving customer experience and engagement.

What is the primary advantage of using chat bots in e-commerce?

How do chat bots enhance real-time interactions with customers?

In what ways can chat bots collect feedback from customers?

What role does storytelling play in the use of chat bots for e-commerce?

How can analytics improve the performance of chat bots in e-commerce?