TED: How to transform apocalypse fatigue into action on global warming | Per espen Stoknes

The video explores how different communication styles affect engagement with climate change issues. It identifies five psychological defenses that hinder engagement: distance, doom, dissonance, denial, and identity. The speaker proposes five solutions to counter these defenses: making climate issues social, supportive, simpler, visual, and story-driven. The talk concludes by reimagining climate as the living air, emphasizing the importance of storytelling in fostering engagement.

What does the speaker mean by 'apocalypse fatigue'?

In what ways can identity influence people's beliefs about climate science?

What is the importance of social norms in climate action according to the speaker?

How can visualizing progress help combat denial regarding climate change?