MoviePass and AMC Offer a Movie a Day for a Monthly Fee

MoviePass and AMC Offer a Movie a Day for a Monthly Fee

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The transcript discusses the pricing strategy and structure of a premium movie subscription service, targeting younger demographics who prefer subscription models. It highlights movie-going habits, especially among 18 to 34-year-olds, and addresses the decline in attendance among 12 to 24-year-olds. The service is available in over 90% of theaters nationwide, and the company has faced minimal challenges with studios. The transcript also touches on the potential availability of controversial movies in theaters.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage of moviegoers aged 12 to 24 has decreased in the first nine months of the year?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the primary target demographic for the subscription service mentioned in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the subscription model aim to attract younger moviegoers?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges has the subscription service faced in working with movie studios?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How much did moviegoers increase their attendance after joining MoviePass?

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OFF