Segmentation, Targeting, and Positioning in Marketing: Putting Theory into Practice

The video tutorial covers the concepts of segmentation, targeting, and positioning (STP) in marketing. It explains how businesses can divide the market into segments based on various factors, target specific segments, and position themselves to gain a competitive advantage. The tutorial uses examples to illustrate niche and mass marketing strategies and discusses the importance of understanding consumer behavior and profitability. It concludes with a discussion on positioning using a market map to visualize competitive positioning.

What is segmentation in the context of marketing?

What factors can be used to segment a market?

How does targeting differ from segmentation?

Why is it important to identify a specific segment when targeting?

What are some challenges businesses face when segmenting a market?

What are the advantages and disadvantages of niche marketing?

What is the definition of positioning in marketing?

How can a business achieve a competitive advantage?

What is a unique selling point and why is it important?

How can market maps be used in positioning?