Suntory Aims to Raise Wages in Japan by 6%

The video discusses the upcoming wage negotiations in Japan, focusing on the pressure for major corporations to raise wages in response to inflation. It highlights the challenges faced by SMEs in following suit due to structural issues and the ripple effect from major corporations. The impact of raising wages on product pricing and consumer acceptance is also explored, along with future strategies for price adjustments amid global inflation and supply chain uncertainties.

What is Suntory's approach to passing on price increases to SMEs?

What factors are influencing consumer acceptance of price increases?

What are the expectations regarding the impact of wage hikes on product pricing?