Zhenmeat's Lu on China's Plant-Based Meat Industry, Competition with U.S. Rivals

Jen Meat, a Beijing-based startup, focuses on plant-based meat for the Chinese market. They have developed products using pea protein to mimic pork, targeting restaurants and food companies. The swine fever has increased interest in plant-based alternatives. Despite competition from companies like Impossible Foods and Beyond Meat, Jen Meat sees potential in partnerships and aims to change consumer perceptions. They are currently seeking funding and have plans for future growth.

What is the expected market value of plant-based meat in China over the next 5 to 10 years?

How does Jen Meat plan to compete with established companies like Beyond Meat and Impossible Foods?

What strategies is Jen Meat employing to increase its production volume?