We Want to Draw People Into Our Stores: Hogarth

The video features an interview with Gary Hogarth, CEO of Jean Provocateur, discussing the brand's philosophy, market presence, product range, and sales strategy. The brand focuses on empowering women and maintaining a luxury retail experience. Despite a strong online presence, the emphasis remains on in-store experiences. The company is expanding globally, with significant growth in markets like Moscow, America, and China. Challenges include adapting to regional preferences. The brand offers a diffusion range to attract younger audiences. Economic conditions in regions like the UK and France impact growth, but overall sales are increasing.

What strategies is Jean Provocateur using to diversify its product offerings?

How does the brand maintain its luxury image while expanding its market?

What role does customer experience play in the sales strategy of Jean Provocateur?