Craftsman+ CEO on Social Media's Ad Sales Reversal

The video discusses the impact of Snapchat's market value drop due to its advertising challenges and lack of first-party data. It highlights the shift from brand to performance advertising and the rise of retail media. The discussion covers the implications for major platforms like Google, Twitter, and Meta, emphasizing the importance of first-party data. Insights from Adweek and Apple's privacy updates are explored, predicting a boost in ad dollars. The future of advertising is expected to involve connected TV and a shift in ad spending dynamics.

Discuss the potential long-term issues for social media platforms as highlighted in the text.

What changes in advertising strategies are anticipated due to the new privacy framework introduced by Apple?