Suggested or Search Driven - Which Youtube Method Is Right For You?

The video discusses two main YouTube strategies: search-driven and suggested content. Esri shares her experience using a search-driven strategy to grow her business and explains the shift towards relationship-based content on YouTube. She highlights the importance of balancing both strategies to maximize reach and engagement. Examples of successful search strategies, like Karen Carr's real estate channel, are provided. The video also explores the suggested content strategy, emphasizing the need for engaging, interest-driven content to appear in users' feeds.

What role does the speaker's agency play in their YouTube strategy?

What are the aspirations the speaker has beyond providing services through YouTube?

What are the key elements that make suggested content successful according to the speaker?

How does the speaker plan to balance both search and suggested strategies?