CLEAN : Artisans break the mould in Britain's pottery capital

Stoke-on-Trent, known for its rich pottery history, became a world center for ceramics by the 1800s. Emma Bridgewater revitalized the industry in the 1980s, leveraging local skills. The Stoke-on-Trent backstamp signifies high-quality pottery. Despite a decline with production moving to Asia, the industry is reviving with new artists and firms. Economic recovery has led to a 50% growth in jobs and sales. Companies are modernizing, investing in new designs, and expanding exports. The Bridgewater factory exemplifies this success, producing thousands of handmade items weekly.

What is the significance of the Stoke-on-Trent Backstamp in relation to pottery quality?

In what ways are newer startups in Stoke-on-Trent trying to revitalize the ceramics industry?