Unilever CEO on ‘Woke-Washing’ Mission, Trade War, Brexit

Unilever CEO on ‘Woke-Washing’ Mission, Trade War, Brexit

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Unilever's mission to combat 'work washing' in advertising, emphasizing the importance of businesses taking meaningful action on social and environmental issues. It highlights Unilever's purposeful brands, like Ben and Jerry's, which are driving growth by addressing societal challenges. The discussion also covers potential divestment of brands lacking social purpose, the impact of geopolitical issues like trade wars and Brexit, and Unilever's efforts to promote responsible media practices on social platforms.

Read more

3 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What approach does Unilever take towards brands that do not find a higher purpose?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Unilever manage geopolitical uncertainty according to the text?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What actions has Unilever taken regarding social media backlash and data privacy?

Evaluate responses using AI:

OFF