Detroit Automakers Off to a Rocky Start to 2018

The video discusses the challenges faced by American automakers, particularly those in Detroit, at the start of the year. It highlights the impact of year-end discounts and sales pressures, inventory issues, and new model launches. The video also examines the trends in discounting and their implications for profits, noting that while discounts remain high, they are driving sales of more profitable SUVs and pickups.

How did December typically affect the automotive industry according to the text?

What challenges did the Detroit automakers face at the beginning of the year?

What was the impact of heavy discounting on the carmakers' performance in 2017?

What reasons were given for the continued high discounts in the new year?

How did the shift towards SUVs and pickups affect the profitability of car manufacturers?