Diageo CEO on China Business, Trade War, Brexit, Industry Trends

The video discusses the strong market performance in China, highlighting growth in baijiu and Scotch whiskey. It addresses the impact of the trade war and economic slowdown on consumer confidence. The discussion shifts to Brexit, detailing Diageo's preparations for potential scenarios and the simplicity of their supply chains. The video concludes with emerging trends in the spirits market, emphasizing the global shift towards premium spirits and the cocktail revolution.

What preparations is Diageo making in response to Brexit?

What trends are observed in the spirits market according to the speaker?

How is the growth of premium spirits characterized in the text?