Diageo Is Back to Pre-Pandemic Levels: CEO

Diageo Is Back to Pre-Pandemic Levels: CEO

Assessment

Interactive Video

Business

University

Hard

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The video discusses Diageo's market performance, highlighting growth in North America, China, and the UK. It emphasizes the company's strong foundations and adaptability during the pandemic. The US market shows promising long-term trends, with spirits gaining popularity over beer and wine. Diageo is monitoring the marijuana industry but remains focused on its core spirits and beer business, with recent acquisitions in premium brands.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What premium brands contributed to Diageo's growth in the spirits market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the closure of pubs and bars in the UK affect Diageo's business?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What actions did Diageo take to support their customers and communities during the crisis?

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